This is a great call to action for all nonprofits. As I'm fond of saying, "hope is not a strategy." Especially now. Nonprofits have to get serious about what they want, what they need, and have a tactical, strategic plan ready to go. Now's not a time for the faint of heart.
As we become an increasingly visual society, one that has a short attention span for text, I imagine that brand plays an increasing role on many fronts.
If readers want to learn more about brand, I highly recommend Lyn's Substack, "The Brand Dame".
Great post, Susan! Love the sports analogies and the practical advice. Lyn's point about brand is so important too. Well said!
Thanks for your feedback, Bil. Sports analogies just make stories more fun. I have a feeling you'd agree!
This is a great call to action for all nonprofits. As I'm fond of saying, "hope is not a strategy." Especially now. Nonprofits have to get serious about what they want, what they need, and have a tactical, strategic plan ready to go. Now's not a time for the faint of heart.
I appreciate your confidence in this approach, Lyn. The more of us who weigh in, the more confidence we all gather to take a proactive stance.
I do have to add that "brand" plays a major role in a proactive approach. Solid brands go a long way toward making a confident, compelling case.
As we become an increasingly visual society, one that has a short attention span for text, I imagine that brand plays an increasing role on many fronts.
If readers want to learn more about brand, I highly recommend Lyn's Substack, "The Brand Dame".