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Jenny Burman's avatar

Great column -- thank you!

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Susan Schaefer's avatar

Thank you, Jenny! Glad it's helpful. I appreciate your ongoing feedback.

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EJS's avatar

I especially like the question about showing mission-related results: our non-profit definitely has them; I'm not sure we're telling the world about them as often as we might, thought we *are* getting there.

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Susan Schaefer's avatar

Sounds like you're on a good path. It's not easy to deliver hoped-for results, so congrats on achieving your benchmark!

As you think about how to spread the word, your colleagues can become great assets--and might enjoy highlighting their contributions to your nonprofit's goals. I've seen teams energized when asked to submit data points, examples, and testimonials. Depending on your organization's culture, you might create a contest to see who or which team comes up with the most powerful way to communicate results. Keep me posted on your progress!

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